September 11th Will Be Remembered As The Most Painful And...

September 11th will be remembered as the most painful and unbelievable days that ever happened in the United States. Many people in the U.S was shocked and confused of what just happened. The day that changed the way people viewed life. This heartbreaking events surely affect very Americans, and certainly affect lots of people around the world. Many Americans had to live under a series of deadly terrorist acts. There were many victims were in airplanes and in offices. Thousands of lives were all of a sudden ended by upsetting acts of terror. The attacks had brought a seriously impact on the U.S. According to Race and Racism in the United States, â€Å"On Tuesday September 11, 2001, at 8:45 A.M., a plane crashed into the North Tower of the World Trade Center in New York City. Then at 9:03 A.M., a second plane hit the South Tower. At 9:43 A.M. a third plane flew into the Pentagon in Washington, D.C. A fourth plane went down near Somerset County, Pennsylvania, near Pittsburgh† (Gallagher and Lippard 1124). The 9/11 is the very shocking terrorist act that has happened on the United States. There were lots of innocent people were killed. â€Å"The â€Å"Attack on America† is the most heinous terrorist act ever to have occurred on U.S. soil, killing 2,819 innocent men and women† (1124). Many people in the U.S and around the world had to witness this painful tragedy. â€Å"As the world watched in horror the collapse of the Twin Towers on television screens repeatedly following this tragedy,

John Steinbeck s Of Mice And Men - 1459 Words

In of Mice and Men the characters in the play are interrelated to loneliness and violence through the foreshadowing of events and the segregation between contradicting minorities and the ‘God-like’, more respected characters; which links to events in the 1930s. Steinbeck portrays society as times of disseminated families and maladroitness in the economy. The Great Depression was when the American stock market crashed in 1929 which subsequently left thousands economically deprived and diminished thus leaving them situated in lands of squalor and poverty. As a result, millions of people were left unemployed and their quality of life severely dropped. Therefore, because unemployment rates rose communities were scattered as there were lots of†¦show more content†¦Further to this, Carlson explaining it’s â€Å"that dog ain’t no good to himself foreshadows the latter events when George is hit with the climax of circumstances, George, remembers the words ‘George, I ought to of shot that dog myself, George. I shouldn’t ought to of let no stranger shoot my dog’ which reoccurs to him as a parental figurehead that he should shoot Lennie himself before the brutality of the ranch workers would kill Lennie. Also, Soledad which means Solitude in Spanish accompanies the major theme of loneliness in the society as it is based around the lives of migrant itinerant workers; â€Å"Guys like us that work on ranches, are the loneliest guys in the world.† This is also a metaphor for the other large proportion of marginalised labouring men looking for work to sustain a living. In of Mice and Men the American Dream is a symbol of hope yet oppression. The dream offers hope but its power is overwhelming. Even Candy and Crooks are drawn to the idea. However, the disappointment when the dream ends is crushing. It’s also a false panacea as it’s not really achievable but it’s all they have. It has a unifying effect and creates a bond between the characters, also explaining a part beyond Lennie and George’s relationship. The prospect of the American Dream soothes the characters as from a result of the great depression people were living in hardship and in reality had â€Å"nothing to look ahead to†, therefore in

Electrochemical Cell EMF Example Problem

The cell electromotive force, or cell EMF, is the net voltage between the oxidation and reduction half-reactions taking place between two redox half-reactions. Cell EMF is used to determine whether or not the cell is galvanic. This example problem shows how to calculate the cell EMF using standard reduction potentials.The Table of Standard Reduction Potentials is needed for this example. In a homework problem, you should be given these values or else access to the table. Sample EMF Calculation Consider the redox reaction: Mg(s) 2 H(aq) → Mg2(aq) H2(g)a) Calculate the cell EMF for the reaction.b) Identify if the reaction is galvanic.Solution:Step 1: Break the redox reaction into reduction and oxidation half-reactions.Hydrogen ions, H gain electrons when forming hydrogen gas, H2. The hydrogen atoms are reduced by the half-reaction:2 H 2 e- → H2Magnesium loses two electrons and is oxidized by the half-reaction:Mg → Mg2 2 e-Step 2: Find the standard reduction potentials for the half-reactions.Reduction: E0 0.0000 VThe table shows reduction half-reactions and standard reduction potentials. To find E0 for an oxidation reaction, reverse the reaction.Reversed reaction:Mg2 2 e- → MgThis reaction has a E0 -2.372 V.E0Oxidation - E0ReductionE0Oxidation - (-2.372 V) 2.372 VStep 3: Add the two E0 together to find the total cell EMF, E0cellE0cell E0reduction E0oxidationE0cell 0.0000 V 2.372 V 2.372 VStep 4: Determine if the reaction is galvanic. Redox reactions with a posi tive E0cell value are galvanic.This reactions E0cell is positive and therefore galvanic.Answer:The cell EMF of the reaction is 2.372 Volts and is galvanic.

Marketing Essay - 1411 Words

Questions for Lesson 1 Define marketing and the two goals of marketing. As a company president, explain why each of the two goals of marketing is important to your company. Give examples. Marketing deals mainly with customers although it can have many definitions. This simplest definition is: Marketing is managing profitable customer relationship. (Kotler Armstrong, 2008). Marketing has two main goals of attracting new customers and keeping current customers. In my company the goals of attracting new customers and maintaining current customers is essential to keeping the company profitable and relevant. My company Vice GOLD, which is a clothing brand, will be launching soon and our marketing has to be effective. We have good reviews†¦show more content†¦The next step in the process is to design a customer driven marketing strategy. They do this by choosing target markets and work on building profitable relationships. This is important because you have to know who to serve and how to best serve them. BMW has target market of affluent professionals and their tagline â€Å"the Ultimate Driving Machine† promises fun and excitement in driving their cars. The third step is preparing an integrated marketing program that will actually deliver the intended value to target customers. In this step the marketing strategy is turned into action. The marketing mix, which are the tools used to implement a marketing strategy, has four main parts: product, price, place, promotion. The forth and most important step is building profitable customer relationships. With this step the company must provide excellent customer value and satisfaction because this creates loyal customers. BMW creates value for their customers because of their high performance and reliable vehicles that also serves as a status symbol to their target market. Also BMW is known for it’s highly focused customer service from purchasing to service and maintenance of the vehicles. This creates satisfaction for their current customers and build and builds positive reputation for BMW. This leads to the fifth and final step of the processShow MoreRelatedMarketing Essay2135 Words   |  9 PagesErin Lister s1125903 Business Studies 1 Henry Aitken 24th November 2011 Marketing a) With reference to the readings and your own literature research, outline and critically assess the idea of ‘sustainable marketing’. b) Provide an example of ‘sustainable’ marketing and justify your choice of organisation or brand with reference to their current marketing activities. Sustainability has been defined as ‘the consumption of goods and services that meet basic needs and quality of lifeRead Moremarketing essay2544 Words   |  11 PagesIllustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix. 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The Role Of Protective Factors That Are Involved With Risk...

Fourgere stated, â€Å"Resilience is one of purported protective factor that has been highlighted as being of potential importance.† This was stated in regards of some protective factors that are involved with risk factors in offenders. Protective factors are those supposedly known to relate to positive outcomes. Protective factors are those conditions or attributes such as skills, strength, resources, supports, or coping strategies in individuals, families, communities or larger societies that help people deal more effectively with stressful events and mitigate or eliminate risk in families and communities. Resilience is the capacity to recover quick from difficulties. This is a trait or characteristic that has been thought to keep some young offenders from reoffending, Structured Assessment of Violence Risk in Youth (SAVRY), Structured Assessment of Protective Factors for Violence Risk, and Short-Term Assessment of Risk and Treatability are some risk assessment tools that re lated to resilience. Resilience has been identified as both a personal quality or characteristic, as well as a means of coping. Forensics concluded resilience being a trait, a quality that makes one person different from another, or a characteristic, a special quality or trait that makes a person thing, or group different from others. Both defined show a few similarities but remained distinct depending solely on the individual and their circumstances. 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BARJ addresses the risk and protective factors and/or special needs of juvenile offenders by instructing them to be accountable for their actions; they must develop a level of competency, so they can be more responsible and realize the destructibility of their behavior, and how the balance of the two makes them a conducive representative in society. Some risk factors often experienced by juvenile offenders are substanceRead MoreEssay on Adolescent Violence1591 Words   |  7 Pagesto results as stated above by the Center for Disease Control and Prevention, the questions what factors cause violent fighting as well as weapon carrying and what are assets that may help prevent such violence come into mind. The article, Adolescent Violence: The Protective Effects of Youth Assets, shows a study that examined the relationships between nine youth assets and six demographic factors that may be linked to adolescent physical fighting and weapon carrying. 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Relationship Value in Foreign Market †Free Samples to Students

Question: Discuss about the Relationship Value in Foreign Market. Answer: Introduction The study focuses on the learning experiences gathered during collecting information about the international scenario. The study provides the insightful ideas about the underlying theoretical concept and the underlying conflicts associated with the global teams. In this section of the study, we shall describe the effective learning experience in terms of gaining the enriched knowledge about the contextual subject. Furthermore, the study would also highlight the usefulness of this experience in terms of course, future career, and learning programmes. We shall discuss the learning process and make judgments on the learning subjects. In addition to this, we shall discuss the method of applying this learning experience in future. Learning experience is the integral part of any subjective course in our lives. I believe, the useful learning experience is beneficial for us to understand the depth of the study and the future benefits that we gain for our future knowledge. In this study, I have observed that the business marketers undertake some of the fruitful strategies for strengthening the competitive edge in the global scenario. The business marketers often face the significant challenges while operating the business internationally. In most of the cases, I have found that the conflicts arise due to the diverse nature of the people and their culture. The non-verbal communication style has the significant influence on dealing with the people associated with the global teams[1]. In this learning experience, I have learnt that it is necessary to build up the trust for conducting the business internationally. The enriched ideas gained through this learning process helps in developing the professional as well as m y personal attributes for the future prospects. Hence, I consider this learning experience much valuable. In future, if I would like to conduct any research study on managing the global teams, this experience would help me much significantly. Usefulness of the learning process The learning process generally provides the idea of the contextual ideas related to the subject matter. In this particular course on international business studies, I have gathered the fruitful knowledge about the nature and behavioural aspects of the global teams. The effective learning experience depends on the in-depth analysis of the subject matter that would be useful for the future as well[2]. In fact, the appropriate learning experience helps me in identifying the personal strengths and weakness. In this learning process, I have developed the insightful knowledge about the global competition and the effects create on the business marketers. I have understood that it is essential to build up the effective communication transparency in both verbal and non-verbal skills[3]. It would be helpful for me to gain trust of the business stakeholders for the future business purposes. Hence, I can consider this learning experience much useful for my future career and life. In this study, the discussion is mainly based on the international business aspects. It I has been observed that the differences in the attitudes, business methods, and cultures, the conflicts are the major sources of emerging conflicts. In fact, due to the language differences, it sometimes becomes much difficult to gather the trust of the global customers and associates[4]. The non-verbal communication is much helpful in communicating with the people who belong to the different cultural group. I have read some of the secondary sources, such as books, journals, articles, and websites based on the international business studies. It is true that I have faced some of the specific challenges to understand the business procedures and different leadership approaches in the international context. However, it has been a promising journey for me since I was able to develop my analytical skills much proficiently. Evaluation of the learning Business research has been helpful in many different ways. It is to be considered that the business research process is the tool for developing the knowledge and the efficient learning. The academic students as well as the business professionals often take the help of the relevant and systematic business research process. This method works as the beneficial way to understand the different issues underlying in a global business context. The identification of the issues is necessary to strengthen the analytical power for the future studies as well. It is to be indicated that the efficient business research method contributes to the market economics, which is the method of aiding the business success. I have gathered the significant knowledge to understand the competitors standpoint to achieve the business success. Moreover, it has helped me in recognizing the probable opportunities and challenges in a global context. This journey of the business research studies has created the significant impact on my futuristic approaches related to the international business context. I have understood that it is quite difficult to make the business dealings with the people who are culturally different to us. In such cases, I felt much challenging to improve my non-verbal communication skills. These assignment 1 and assignment 3 have helped me in understanding the behavioral approaches of the people who are culturally different. It is observed that their perspective values and the nature of understanding others are quite different to others[5]. Therefore, the assignments are focusing on the entire global scenario that has the significant impact on the future studies. Application of the learning in future Understanding the subject matter is the basic requirement of this journey. The observation of the international business scenario is the focus of this study. The recognition of the underlying opportunities and challenges would help in developing the professional and personal attributes in conducting business internationally[6]. For the future purposes, I shall develop the non-verbal communication skills for dealing with the people from different cultural background. Moreover, I shall be able to manage the perspective values and the working methods in the international context. With the application of the similar research method, it will be effective enough to understand the underlying challenges and opportunities in the global business. Hence, the learning experience is much remarkable for developing my professional attributes. References Casillas, J.C. and Moreno-Menndez, A.M., 2014. Speed of the internationalization process: The role of diversity and depth in experiential learning.Journal of International Business Studies,45(1), pp.85-101. Clarke, J.E., Tamaschke, R. and Liesch, P.W., 2013. International experience in international business research: A conceptualization and exploration of key themes.International Journal of Management Reviews,15(3), pp.265-279. Hohenthal, J., Johanson, J. and Johanson, M., 2014. Network knowledge and business-relationship value in the foreign market.International Business Review,23(1), pp.4-19. Klitmller, A. and Lauring, J., 2013. When global virtual teams share knowledge: Media richness, cultural difference and language commonality.Journal of World Business,48(3), pp.398-406. Perkins, S.E., 2014. When does prior experience pay? Institutional experience and the multinational corporation.Administrative Science Quarterly,59(1), pp.145-181. Santacreu-Vasut, E., Shenkar, O. and Shoham, A., 2014. Linguistic gender marking and its international business ramifications.Journal of International Business Studies,45(9), pp.1170-1178. Selmer, J. and Lauring, J., 2015. Host country language ability and expatriate adjustment: The moderating effect of language difficulty.The International Journal of Human Resource Management,26(3), pp.401-420. Tenzer, H., Pudelko, M. and Harzing, A.W., 2014. The impact of language barriers on trust formation in multinational teams.Journal of International Business Studies,45(5), pp.508-535.

Marketing Strategy and Recommendation

Question: Discuss about theMarketing Strategy and Recommendation. Answer: Introduction This report is about the marketing analysis of the Open Family, which is Australia-based organization. From the findings of the assignment one, it is found that that Open Family is working in a special industry where it supports the young people who are homeless and at the risk. The issue of the homeless is has become concerning aspect for the Australia. In Australia, lack of the affordable and suitable home is a problem for the youth that wants to leave separate and facing the problem of the poverty (Open family, 2016). Along with this, from the finding of a previous assignment, it is also analysed that family breakdown and domestic violence are major causes of the homelessness in the age of 12 to 14 in Australia. It is also found that Open Family faces many kinds of issue in its operation which in involves political and legal issues. The mobile technology Mobile Youth Outreach is effective for the company to reach the needed persons who really have to need. Therefore the target market of the company is youths that want to improve their life step and want to start in new and better life (Yeshin, 2012). In the current market, the positioning of the Open Family is good compared to its competitor. It is because the company is providing good service and serious about its vision and mission. This report includes the marketing analysis of the Open Family. It also identifies integrated marketing communication strategies of the company to meet its objectives. It helps to identify the organizational strategy to enhance the brand image in the market. It also suggests about promotion tools and element that should be used by Open Family. It will help to generate the effective outcomes for the company operation and achieve the goals and objective of the firms (Belch, et. al., 2014). Relevant Aspects of the Integrate Marketing Communication/ Promotion Mix It is necessary for every business organization to promote their brand in the market to achieve the desired outcomes. The brand promotion is one of an effective way to increase sales in the relevant industry. It is also effective to increase the amount of the revenue and profitability of the company. That is why in the current business environment most of the organizations use integrated marketing communication strategy to achieve their predetermined target. The Integrated marketing communication means to combination use of all the activities that are used in the brand promotion of an organization. In this, the purpose of the organization is to minimize the cost and increase the effectiveness of the tools for increasing sales. The concept of integrating marketing communication is directly linked with the brand communication. The main objective behind the brand communication is to make their product more popular in the market. It is very effective way of the promoting organisational products and services in the market. The process of integrating marketing communication contains the target market that will be best for selling their products. In the very simple words, the concept of the integrate marketing is co-ordination of the all the organizational communication mix that are advertising, public relation, sales promotion, online marketing and personal selling (Schultz, et al., 2013). It is helpful to communicate organizational good and service in order to improve selling activities. In the context of the integrate marketing communication, there are different tools that should be used by the Open Family in order to the reach at the more and more needed youths. Open Family is also recommended that it should use these tool in order to achieve its goals. Advertising Advertising is one of the significant tools under integrating marketing communication which are effective to promote the organizational brand. It helps the firms to access to a wider audience in a shortest possible time period. There are also different tools to publish an advertisement in the market such as television, newspaper, internet and billboards. These tools and ways are effective to motivate the potential customer to buy the product. The advertisement is one of the effective ways that increases the sale of the organization as well as develops the brand awareness in the market (Thorson and Moore, 2013). The customers want to right news about a product so that they can select the best product from the available options. Open Family Australia can use the advertising by creating awareness among the youth by providing the benefits and features of the services. It is important for the customers to be aware as if they are not aware next time they would not make purchase decision for the type of product. The company can also build a brand preference for the customers over offerings of the customers. The company can also give advertising messages by reflecting on the information so that the customer may feel important whenever they choose the product. It can also use direct sales, which deal with the customers directly and sell the products. These are beneficial for the company in order to earn maximum profit and good reputation. It can also be recommended for the company that it should also increase awareness among the people aged 18 to 35 years by different ways of advertising. Sales Promotion Sales promotion is also a tool for integrating marketing communication that enables the firms to promote their brand in the market. Under the sales promotion, goods and services are promoted through discount coupons, membership coupons, attractive packages and incentive (Wang, 2013). Open Family Australia can use different promotional strategies such as Contests, Social media, Customer referral incentive program, branded promotional gifts, customer appreciation events, and after sale customer surveys. The sponsoring of contests can also be helpful to give attention to the product. Social media such as Face book and Google + is used by the company in order to promote products and services. Customer referral program can also be used to encourage the current customers in order to adopt new customers to the store. Branded promotional gifts can also be effective of sales promotion by handing out simple business cards (Mihart, 2012). The customer appreciation can also be used by Open Family Australia for the sales promotion. It can also provide door prizes and free refreshments for attracting the customers to their store. After sale customer survey can also be adopted by the Open Family Australia. The customers feedback can be obtained by contacting the customer through telephone, or by mail (Yeshin, 2012). It can also be recommended for the company to overcome their objective that it should choose the target market for the company so as to increase the sales. Direct Marketing Direct marketing is a tool for integrating marketing communication that allows the company to directly interact with customers. In the context of the direct marketing, an organization uses various ways that include email, text messages, brochures and promotional letters. This tool is helpful for retaining the existing customers (Hollensen, 2015). For direct marketing the company can use various mediums of marketing such as direct mail, telemarketing, E-mail and target market campaigns. Direct marketing can be carried out by mailing directly to the target market. It also includes catalogues, and brochures. Telemarketing can also be used as the other way of direct marketing. E-mail can also be used as the other way for direct marketing as it helps in generating the response of the customer rapidly. There are various recommendations that can be given for the company that is website review. It can be suggested for the company towards the objectives. The company should also launch innovative technology for helping the young people suffering from hardships (Thorson and Moore, 2013). The company should also recommend for the campaign which includes communication channels so as to determine the objectives. The company should take the feedback of the customers whoever purchases the products. Personal Selling Personal selling is also one of the significant tools of integrate marketing communication. It can be seen when the sales person of the company sells goods and services directly customers. The personal setting is also an effective way of getting fast feedback from the customers. Personal selling can be used by Open Family Australia by asking certain questions to the customers that, why the customer is interested in the product or service. The company can use address concerns for providing information of products or services. It can also be recommended to the company to overcome the objectives. The mission should be clarified in order to achieve the specific goal for the youth. It should also fulfill the objective of the company by reducing the risk issues of the youth through employment programs (Hollensen, 2015). Public Relation Activity Through the use of the public relation activities, an organization can promote their brand through press releases, news events and public appearances. It is an effective tool that presents the organization in the best light. It is a very believable tool of integrating marketing communication (De Mooij, 2013). Public relation activity can be used by the company in order to adopt various external media such as newspaper, television. It should also include relation with the media as by circulating messages through media channels. It should also help in promoting the business and managing the risks. Advertorials can also be used by the company for advertisements in the form of news papers. Brochures and catalogues is also the way that can be adopted by Open Family Australia for the public relation activity. Employee relations can also be helpful in building up the teamwork and productivity. It can be recommended to the open family Australia that it should improve the public relations wit h the customers. There are various strategic recommendations that can be given to the company so as to achieve goals such as by creating a content market plan, communication response plan, think and act like their customer (Hollensen, 2015). Conclusions with Implications for the Company From the discussion on the both assignments, it is summarized that Open family works for those youths that are homeless or going to be homeless. In Australia, there is a lack suitable housing facility for youths and the situation has become worse compared to last two decades. The open family provides mentoring, mobile youth outreach, community ownership, and wellbeing services. However, the organization faces problems due to the public sector that affects the profitability of the organization (Percy, 2014). It is also found that the position of the organization is good in the context of the current situation and target market. In order to enhance the sales of the organization integrate marketing communication strategy can be effective. In this, the open family can consider the different tools of the integrate marketing at the possible level. Advertising, sale promotion, direct marketing, personal selling and public relation are some significant tools of the integrate marketing by whi ch Open Family can enhance their awareness among the aged 18-35 in Melbourne of the issues confronting at-risk youth (Shimp and Andrews, 2012). Integrate marketing tools will also helpful for Open Family to increase the percentage of members of the target market who believe in organizations service. It will also enhance the number of volunteer application to work in their mobile outreach services. These both reports under the marketing fundamental are significant for the Open Family Australia. It recommends some strategies to the company so that it can increase marketing awareness in the Melbourne. In order to attract the volunteers, the organization should identify the needs of the youths and try to fulfil their needs. The success of the communication plan can be measured through identify the survey and identify a number of the visitors on the organizational site (Schultz, el. al., 2014). The success of the plan can also be measured through evaluating the number of persons that have improved their life with the help of open family. References Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I. (2014)Advertising: An integrated marketing communication perspective. USA: McGraw-Hill Education. Blakeman, R. (2014)Integrated marketing communication: creative strategy from idea to implementation. UK: Rowman Littlefield. De Mooij, M. (2013)Global marketing and advertising: Understanding cultural paradoxes. USA: Sage Publications. Hollensen, S. (2015) Marketing management: A relationship approach. UK: Pearson Education. Mihart, C. 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